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  • Writer's pictureLauren Cooke

How to make your outdoor event stand out

Updated: Sep 26

If you’re planning an outdoor event and want it to be the kind of party people are still talking about months, no, years later, you’re in the right place. Hosting an outdoor event is more than just setting up pretty lights and calling it a night. It’s about creating an unforgettable experience that oozes personality, luxury, and surprise. Here’s how to take your next outdoor gathering from beautiful to jaw-dropping.



1. Create a vibe, not just a theme

Forget generic themes like "boho chic" or "rustic." Go for something more personal, something that reflects your style and passions. Think of a "Mediterranean summer night" with olive trees, flowing linens, and candlelit tables, or channel that “Modern Gatsby” energy with a chic black-and-gold art deco setup. If you want to push the envelope, why not commission a local artist to create a custom piece or installation that sets the tone?

The key is to curate a vibe that guests feel as soon as they step in—not just a colour palette or Pinterest recreation.




2. Invitations that make an impression

Yes, we’re in the age of e-vites, call us Luddites but if you really want to make a statement, go all out with a gorgeous, tactile invitation. Think hand-pressed wax seals, letterpress printing on luxe paper, or even invites that come with a small gift, like a fragrant candle or a pressed flower.


3. Pick a location that wows

Choosing a venue is where the magic starts. You want your guests to feel like they’re stepping into a whole new world. Think outside the box—private estates, hidden vineyards, rooftop gardens, or a secluded beach. For true exclusivity, find a spot most people never get to experience. If you're feeling extra adventurous, transform a totally unexpected space—like an old industrial building or a private art gallery garden—into something jaw-droppingly gorgeous with a killer design team.


A bride and groom embrace on the coir walkway that leads to their wedding marquee and is lined with festoon lights hung on giant shepherds crooks, A beautiful lawn and quintessential country house make a stunning backdrop.

4. Next-level dining

Let’s be honest, people remember the food. But instead of a standard buffet or plated dinner, why not bring in a Michelin-starred chef to create a custom menu with seasonal, hard-to-find ingredients? Interactive food stations like a live sushi bar, a craft cocktail station, or a champagne-and-oyster cart add a sense of fun and luxury. Bonus points if you offer something unexpected, like a gourmet gelato stand or artisanal chocolate tastings.


5. Personalised touches make all the difference

It’s the little details that turn a great event into a truly unforgettable one. Personalised touches make your guests feel like they’re part of something unique. How about custom-made cocktails named after guests of honour? Or beautifully engraved place cards? Consider surprising your guests with curated, luxury party favours—think monogrammed silk eye masks, bespoke candles, or custom skincare sets. Everyone loves a little extra pampering.




6. Immersive entertainment

Ditch the typical DJ or string quartet and go for something that’s an experience. Imagine a live jazz band set up under a canopy of twinkling fairy lights or a surprise aerialist performance during cocktail hour. Or bring in a psychic or illusionist to mix with the crowd and add an unexpected element of intrigue.


Want something more chilled? How about an outdoor cinema setup with plush blankets, popcorn, and your favourite film playing as the stars come out?


7. Lighting = instant mood

Never underestimate the power of lighting. As the sun sets, the right lighting can transform your space into something magical. Think hanging lanterns in trees, chic floor lamps placed strategically around lounge areas, and candles—lots of candles—for that perfect, soft glow. You can even bring in dramatic uplighting to highlight architectural features or art pieces around your venue.


For something truly next-level, set up a drone show or a series of fire pits that double as a lighting source and a cozy gathering spot.


The inside of a peacock and bow pole and canvas wedding marquee is brought to life with purple, yellow and blue lights that dance off the vast canopy roof and highlight the flower adorned king pole and handmade circular bar.

8. Make sure guests are comfy

Luxury is all about comfort. When hosting outdoors, you need to think ahead. If it’s a chilly evening, have plush blankets or even personalised pashminas on hand for guests. During the day, offer stylish parasols or misting fans to keep people cool. Set up luxe lounge areas with plush seating, throw pillows, and maybe even a few hammocks for guests to relax in between mingling and dancing.


It’s the little things, like cozy shawls or hand fans, that show you’ve thought of everything—and your guests will notice.


9. End with a bang

The way your event ends is just as important as how it begins. Leave your guests with something unforgettable. Whether it’s a stunning firework show, a sky full of floating lanterns, or a final round of after-dinner drinks and cigars around an open fire pit, make sure the evening has a memorable crescendo.


And don’t forget to send guests home with a little something—think elegant gift bags with gourmet treats, hand-poured candles, or a beautifully wrapped bottle of wine to remember the night by.


A happy newly wed couple depart from their peacock and bow pole and canvas wedding marquee as guests hold up sparklers against the dark night sky.


Throwing a standout outdoor event is all about personalising the details and curating an atmosphere that feels effortlessly cool but impossibly luxurious. It’s about turning every corner into something unexpected, every experience into a moment worth remembering. With the right combination of impeccable design, personalised touches and one-of-a-kind entertainment, your outdoor event won’t just be unique—it’ll be legendary.

So, what’s the vibe for your next big gathering? Call us today to find out how our luxury pole and canvas marquees can make your outdoor event stand out.

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